Who Am I?

I’m Christen,


a strategic marketing leader who believes the best stories don’t just sound good—they drive growth. For more than eight years, I’ve helped SaaS and fintech companies turn complex ideas into clear, compelling narratives that connect vision to revenue.

I build content and go-to-market programs that connect brand vision to revenue using equal parts storytelling, analytics, and caffeine. My work lives at the intersection of creativity and strategy, where brand becomes tangible, data has direction, and the right messaging actually moves people to act.

Whether it’s shaping building detailed personas, leading content teams, or partnering with Sales to turn insights into impact, I’m driven by one goal: to make meaningful ideas impossible to ignore.

Skills

Strategy & Leadership: GTM, Messaging Frameworks, Sales Enablement, Content, Team Development

Tools: HubSpot, Salesforce, Highspot, Canva, Figma, ClickUp, WordPress, Adobe, Jira, AI platforms 

Certifications: Google: Ads, Analytics | HubSpot: Content Marketing, Marketing Software | LinkedIn Learning: Leadership Styles, Advanced Product Marketing, Advanced Content Marketing

Lead Content Specialist at Simplified Communications Group                                

Houston, TX. | Telecommunications and Cloud software · SaaS · B2B | 01/20 — 03/21

Earlier Role: Content Specialist. Promoted for performance. | 05/18 — 01/20

Spearheaded content and demand generation strategy as the first marketing hire, improving lead quality, retention, and visibility. Increased site traffic by 15+% month-over-month through SEO optimization and built a centralized content database, streamlining sales and marketing operations.

Experience

Freelance Content Specialist

Cybersecurity, Energy (Oil & Gas, Nuclear), SMB | 08/17 — Present           

Senior Manager, Growth and Content Marketing · Paytient 

Remote | Fintech · Healthtech · SaaS · B2B & B2C2B Startup | 09/24 — Present

  • Shaped the story: Owned B2B content strategy, including messaging frameworks, a content plan according to pillars, and cornerstone assets, like case studies and campaign narratives. Turned complex ideas into clear, resonant storytelling, driving awareness and conversion.

  • Scaled impact: Built and led a high-performing 3-person content team and leveraged AI + workflow frameworks to scale production and improve speed, consistency, and alignment.

  • Drove results: Harnessed data and KPIs to refine strategy: Optimized SEO, channel mix, and cadence, achieving 18% higher pageviews per user, 11% longer engagement, and a 102% rise in LinkedIn impressions-to-followers rate in 6 months.

  • Raised the bar: Launched Paytient’s best-performing email campaign (60% open, 13.5% reply) through persona-driven testing and data-informed copy, setting new performance benchmarks.

  • Partnered for growth: Advised Product, Design, and ELT on how to translate brand vision into scalable demand-gen and thought-leadership programs.

Content & Product Marketing Manager · Levelset, a Procore Company

Remote | Fintech · Automation · B2B Startup acquired for $500M by Procore | 03/22 — 09/24

Earlier Role: Content Marketing Specialist. Promoted for leadership and impact. | 09/21 — 03/22

  • Streamlined operations: Led content-for-product strategy for Levelset’s flagship product and integrated AI-driven workflows that cut production time 20%+.

  • Connected insights to outcomes: Conducted deep market and persona research and partnered with Procore marketing and SEO teams to align cross-brand content strategy, contributing to $32M in annual revenue (2022) and 16,367 organic customers in 2023.

  • Strengthened alignment: Mentored 2 marketers, led editorial QA improvements (+10 pts QoQ), and served as subject-matter expert between Product, Sales, and Brand, ensuring consistency from positioning to pipeline.

Lead Content Marketing Specialist · Create Sales and Marketing

Austin, TX. | Marketing Agency · B2B & B2C | 03/21 — 09/21

Directed multi-channel content strategy and messaging for a diverse portfolio of B2B and B2C clients across SaaS, retail, and service sectors while mentoring junior marketers. Implemented a funnel-driven strategy model that improved targeting accuracy and ROI, aligning creative output with client growth objectives.

ADDITIONAL

Education

Bachelor of Arts

Creative Writing | Eckerd College | 2014 — 2018

Dennis Lehane Scholarship for Creative Writing

Bess and Sam Melnick Scholarship for Creative Writing 

President of Creative Writing Club

Study abroad, Greece, Biocommunications

Teaching Assistant, Creative Writing Department