Christen Craig

Professional Summary

Innovative, detail-oriented marketing leader with 6+ years of experience in content, product, and brand marketing. Passionate about identifying target audiences, crafting messaging frameworks and strategies, and finding new ways to streamline processes. Uses both creative and analytic approaches to deliver impactful collateral and is recognized for turning complex, technical subject matter into content that engages and compels. 

Resume

Skills + Tools

  • Campaign Management: Semrush, Seobility, Smartsheet, Hootsuite, MailChimp

  • Content Management & Execution: Figma, Canva, Google Suite, Microsoft Office, Smartsheet, Chat GPT, Wix, WordPress, Adobe

  • CRM & Marketing Automation: ClickUp, Monday, HubSpot, Salesforce, Highspot, Sprout Social

Certifications

  • Google Ads

  • Google Analytics

  • HubSpot Content Marketing

  • HubSpot Marketing Software

  • Content Creation: Strategy & Tools

  • Leadership Styles, LinkedIn Learning

  • Advanced Product Marketing, LinkedIn Learning

  • Advanced Content Marketing, LinkedIn Learning

Senior Manager, Growth and Content Marketing, Paytient             09/2024 – Present

Remote. Financial technologies; health technologies. SaaS. B2B and B2C2B. Startup.

  • Owned content marketing; managed team members and contractors, setting standards for voice, tone, editorial quality, and performance metrics

  • Increased impressions-to-followers rate on LinkedIn by 102% organically in six months 

  • Authored high-impact content, boosting pageviews per user by 18% and engagement time by 11%

  • Conducted Paytient’s largest-ever member survey and used results to produce compelling, data-driven content across various channels 

  • Built personas and messaging framework for brokers, employers, and insurers to refine and personalize content, and inform GTM strategy

  • Led development and execution of content strategy, aligning messaging across B2B and B2C audiences to drive awareness, engagement, and conversion

  • Crafted persona-specific email campaign that performed the best of any email campaign in Paytient’s history, with a 60% open rate, 11% click rate, and 13.5% reply rate

Professional experience

Content and Product Marketing Manager, Levelset, (Promoted)   03/2022 – 09/2024

Content Marketing Specialist, Levelset, a Procore Company     09/2021 – 03/2022

Remote. Financial technologies; automation. SaaS. B2B. Startup; acquired for $500M in 2022.

  • Planned for, produced, and edited all bottom-of-funnel content for Levelset's flagship product

  • Managed relationships with freelancers and agencies to ensure high-quality, on-brand content

  • Spearheaded integration of AI tools to streamline content marketing efforts, improving efficiency

  • Mentored 3 content marketers as team lead, overseeing onboarding and continuous development

  • Fostered cross-functional collaboration with Procore teams on content strategy, driving 16,367 organic customers in 2023

  • Implemented new case study format and process; conducted interviews and wrote 35+ customer stories, driving awareness and generating leads

  • Functioned as product and audience expert within Product Marketing and collaborated with 5+teams to develop informed strategies and cohesive marketing materials

  • Performed strategic market research to build persona profiles; owned defining core brand, go-to-market, and BOFU content strategies, contributing to $32M in annual revenue in 2022

Lead Content Marketing Specialist, Create Sales and Marketing  03/2021 – 09/2021

Austin, TX. Marketing agency. B2B and B2C.

  • Developed all long and short-form digital content for 10+ channels

  • Managed 3+ projects daily while ensuring timely delivery and impactful content

  • Authored 12-part, first-in-industry virtual training program, including video scripts

  • Researched topics to assemble data for consumer personas and Go-to-Market strategies

  • Crafted impactful messaging for 50+ products and services tailored to each customer profile

  • Devised brand-specific social media strategies to amplify engagement and drive business growth

Lead Content Specialist, Simplified Communications(Promoted)01/2020 — 03/2021

Content Specialist, Simplified Communications Group     05/2018 — 01/2020

Houston, TX. Telecommunications and Cloud software. SaaS. B2B.

  • Cultivated marketing strategies for all stages of Buyer's Journey

  • Transformed complex technical information into accessible, engaging copy

  • Increased web traffic 120% by conducting keyword research and implementing SEO

  • Directed up to 3 freelance writers, ensuring consistent, high-quality content production

  • Identified target audience and developed buyer personas to be used for content creation

  • Implemented content database and streamlined resource access for Sales and Marketing

  • Created and maintained company style guide to establish consistency across all channels

additional relevant experience

Freelance Content Specialist, Cybersecurity, Energy, and SMB 2017 — Present

Content Writer and Editor, Ebby Halliday Realtors — Contract 05/2018 — 08/2020

Teaching Assistant, Eckerd College, Creative Writing Department    2014 — 2018

Education

Bachelor of Arts in Creative Writing, Eckerd College 2014 — 2018 

● Awarded Dennis Lehane Scholarship for Creative Writing 2015 — 2018

● Awarded Bess and Sam Melnick Scholarship for Creative Writing 2016 — 2018