Helping companies turn

content into growth

A woman with long, wavy brown hair and bangs, wearing a black outfit, is sitting on a dark, gravelly ground with her back against a light-colored wall, looking slightly over her shoulder towards the camera.

Hi, I’m Christen.

I build content programs that connect brand vision to pipeline impact using equal parts analytics, storytelling, and caffeine. I’m best known for translating complex products into narratives that make decision-makers care, and support Sales in getting them to act.

I've led content, product, and growth marketing for SaaS companies spanning fintech, healthtech, construction tech, and several other spaces. From early-stage teams to organizations acquired for $500M, my work spans audience and industry research, strategy, messaging, SEO & AEO, sales enablement, AI workflows, and demand generation.

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Selected

engagements

Paytient

Senior Growth Marketing Manager, Content

Healthtech • Fintech • B2B & B2C • SaaS

The challenge

Paytient was a category creator. Therefore, it needed content that focused on growing awareness, building trust, and educating buyers while generating a qualified pipeline.

Results

  • +18% Pageviews

  • +11% Engagement time

  • +102% Organic LinkedIn growth in six months

  • Strongest-performing email campaign (60% open / 13.5% reply)

  • Generated 1,000+ followers within 12 weeks of launching new newsletter

Levelset (Procore)

Content & Product Marketing: Scaling content after acquisition
Construction Tech • Fintech • B2B SaaS

The challenge

Levelset had a great TOFU content program but no BOFU content and no sales enablement. After being acquired by Procore, the company needed to strengthen product messaging, streamline the sales cycle, and help new and existing clients understand the nitty-gritty of the products they were using. The goal wasn't simply to publish more content—it was to build a scalable content engine that aligned marketing, product, and sales while supporting aggressive growth.

What I led

  • Product content strategy

  • Product messaging & positioning

  • SEO & organic growth

  • Customer education

  • Sales enablement

  • AI research and implementation to power content operations

  • Cross-functional product marketing

The logo of Paytient, featuring a purple abstract icon and the company name in purple text on a light background.
The word 'ideals.' in white lowercase letters on a teal background.
Riskonnect logo with interconnected circles and the slogan 'Integrated Risk Management Solutions'.

Results

  • Supported 16,367 organic customers during the company's strongest-performing year

  • Enabled 20%+ faster content production through AI workflows

  • Saw consistent QoQ improvement in case study metrics

  • Produced a full suite of assets, contributing to a reduced sales cycle

Early career highlights

Construction • Cybersecurity • Real Estate • Telecom • Nuclear Energy • Cloud

Accomplishments

  • Built content marketing programs across SaaS, cybersecurity, telecommunications, retail, and professional services

  • Served as a first marketing hire, establishing content strategy and scalable marketing processes from the ground up

  • Increased organic website traffic 15%+ month-over-month through SEO and content optimization

  • Developed repeatable systems that reduced production time and focused on repurposing

  • Led content strategy, development, and execution across multiple channels for multiple B2B and B2C clients in alignment with business and revenue goals

  • Built centralized resources and documentation that improved collaboration between departments

  • Mentored junior marketers while establishing editorial standards and scalable workflows

  • Earned multiple promotions by expanding from content execution into strategy and leadership roles

Companies I’ve Worked With

A logo with two interlocking rectangles, one dark blue and one light blue, with a diagonal line dividing them, and the word 'LEVELSET' written below in capital letters.
Colorful logo with the word 'straim' and dots arranged in a spiral pattern.
Logo of Pershing Health System, featuring a stylized cross in navy blue and gold, with the words 'PERSHING Health System' beneath.
Procore logo with white text and an orange and black hexagon in the letter 'O' on a black background.
Hannibal Regional Healthcare System logo with a circular geometric symbol and text in dark green.
Logo for Little Dog Rescue featuring a simple outline of a small dog and the text 'LITTLE DOG RESCUE'.
The Skanska logo in dark blue text on a black background.
Floor & Decor logo with black text and a red background ampersand on a white background.
A wedding party by a lake with trees and water lilies. The bride is in a white gown, and the bridesmaids and groomsmen are around her, preparing for a photo.

ImPact at a glance

8+

Years of experience

100+

Blogs & articles written

35+

Case studies published

7+

GTM launches supported

4

Content programs built from scratch

What I led

  • GTM messaging

  • Content Strategy

  • SEO, AEO

  • B2B Lifecycle Campaigns

  • Executive Thought Leadership

  • Sales Enablement

  • Social Media